In today’s post I’m going to show you how to find content ideas for new blog posts.
And not just any content…
But highly viral and shareable content that I know will attract visitors to your blog.
I’m going to be implementing this exact strategy for for my new case study site in the beauty & skin care niche.
Rather than simply posting whatever I feel like and praying that someone is interest, I’ll be using Pinterest to come up with specific keywords that people already searching for.
Using this approach I’ll quickly be able come up with hundreds of ideas for great content that I can write about.
This will allow me to grow my traffic quickly on Pinterest, and make it that much easier to reach my ambitious goal of earning $10,000 per month on this new site, within 12 months.
In case you haven’t yet signed up for this case study, make sure you pop your email into the box below to make sure you don’t miss any updates on the $10,000 “Quit Your Job” Challenge.
Join The $10,000 "Quit Your Job" Challenge
Put your email in the box below to get notified when we publish a case study post as I grow a brand spankin’ new blog from $0 to $10,000 per month in just 12 months, using Pinterest as our primary traffic source!
Many will suggest to simply write about whatever you’re passionate about.
Unfortunately, this is generally not a very good idea.
While that may have worked well for some people, in the majority of cases you’ll want to make sure there’s actually folks looking for what you’re planning to write about.
That’s if you want anyone to read your content, of course
Take Alex Nerney & Lauren McNanus for example.
It wasn’t always this way.
At their first attempt at blogging, they started a health blog called “Health & Happy Hour”.
It focussed on staying healthy, while still enjoying some of the finer things in life, such as going to brunch and drinking alcohol.
(I’m sure there were various other vices they didn’t specifically mention as well).
They decided to write about these topics because this reflected their lifestyle at the time, and this is what they enjoyed talking about.
It turned out there wasn’t a big audience interested in reading about the topics they wrote about.
And the blog ultimately turned into a giant flop.
This was a tremendous blow as they had already quit their jobs, and time was starting to run out and they likely only had one chance left.
When they started their second blog, Avocadu, they vowed to write only about topics for which they knew there was an interest.
They used Pinterest keyword research to validate these ideas, and instantly started seeing success.
Traffic to their blog started growing exponentially month after month.
In fact, they were able to grow their blog to $40,992.72 in only their 8th month blogging.
All this, simply by creating content that people were already interested in and searching for.
And, of course, by selling amazing products around these topics to help their audience.
This is the exact approach I’m going to take with as I build out this new beauty & health blog.
Finding Blog Content Ideas On Pinterest
The reality is that there are a million different tools and ways of doing keyword research and finding content ideas.
My goal is to primarily grow my site using Pinterest traffic.
This why I’m going to be focusing just on Pinterest for my keyword research.
There’s only so many hours in the day, and I want the biggest bang for my buck.
So let’s get started…
Step 1: Identify Your Audience's Main Pain Points
In last week’s post I spoke about how crucial it is to set up your Pinterest account the right way from the start.
In case you haven’t read that post, make sure you click here to read that first.
Especially in the context of doing keyword research.
Many of the keywords we came up with for the case study site while setting up our Pinterest account, we can also use in our research to form blog post ideas.
If you recall, the most important keywords revolve around the pain points our audience is experiencing.
We need to provide them with the solution.
For the case study site, the main pain points revolve around dry skin, acne, oily skin, and black heads.
We will focus on fleshing out specific content ideas that our audience is already looking around these topics.
We do that by diving into keyword research on Pinterest.
Step 2: Use "Pain Point" Keywords As Seed Keywords
Let’s start by entering the first “pain point” keyword into Pinterest.
In this case, that’s “acne”.
Pinterest gives me a list suggested keywords, specifically related to “acne”, that dive deeper into the subject.
In other words, when someone types “acne” into Pinterest, they are more specifically looking for things like “Acne Remedies” or “Acne Treatment”, or “Cystic Acne”.
This starts to give us a broad idea on what sub-topics folks are looking for.
Also keep in mind that these search terms are organized by which are most popular.
Step 3: Get More Specific By Drilling Down
The next step is to get more specific by drilling down and clicking on one of the suggested keywords that Pinterest gives us.
For example, clicking on “Remedies” will give us the following…
Pinterest tells us exactly for what types of “Acne Remedies” people are searching.
It appears that most are looking for remedies that work “Overnight” and “Fast”.
They are also looking for “Homemade” and “DIY” remedies.
Step 4: Get Even More Specific By Drilling Down Further
Next, we drill down even further to get even more specific information on what our audience wants.
Let’s click on “Overnight” and see what we get.
At this point you’re hopefully starting to get the point.
We can now start using these keywords to start come up with content ideas.
If we use the combination of the keywords above: “Acne”, “Remedies”, “Overnight”, and “How To Get Rid”.
We can come up with an amazing blog post idea…
“How to Get Rid of Acne Overnight Using These 7 Little-Known Remedies”
Not only would this post cover exactly what the searcher is looking for, it also has the possibility of doing very well on Pinterest given that we have included all the main keywords.
I tend to drill down at least 3-5 levels when doing keyword research on Pinterest.
The more we drill down, the more specific the search queries become, and the more tailored our content can be to address the specific need of the reader.
The more tailored we are, the more likely we will rank for keywords on Pinterest.
This is the key to having success on Pinterest early on.
To create content on very specific keyword combinations that addresses the exact need of our audience.
If we don’t do this and go too broad in keywords, we’d have very little chance of ranking in the near future.
Especially with a new Pinterest account.
Step 5: Repeat This Process And Record It In A Spreadsheet
Now it’s simply a matter of repeating this process again, and again.
Make sure you record everything in a spreadsheet while doing your research.
This will let you know exactly which keywords you’ve already gone after, and which you haven’t.
Before you know it you’ll have hundreds of blog posts ideas.
And more importantly.
Blog posts that have a very high chance of doing well on Pinterest because you have validated that there is an interest in those topics.
Step 6: Select The "Post Type" That Is Best Suited
Next, you will want to explore the type of post that is best suited to create content addressing the keywords of the searcher.
Although I won’t go into extreme detail on “post types” in this article, as I’m going to save that for one of my future posts, there are generally two types of posts that work the best on Pinterest.
- “How To” Posts
- Listicles, or “List Posts”
In cases where the user on Pinterest is searching for various options, it’s generally better to use a list post.
In cases where the user is looking for a detailed tutorial, it’s generally better to use a “how to” post.
Step 7: Come Up With A Compelling Headline
Again, this is something that I’ll cover in greater detail in a future post.
The important thing to take away is that you create a headline that makes it compelling for the user to click and want to find out more.
That’s how you drive traffic to your blog.
A good tool for analyzing your headline and getting an indication of how “click-worthy” it is, and what you can do to improve, is this one.
This tool will give you an overall score, and give you tailored suggestions to get your score up.
Although I wouldn’t follow all of it suggestions verbatim, it’s a useful tool to sense-check the quality of your headline.
Just make sure that whatever you’re promising in your headline you’re also able to deliver in the content of the actual post.
There you have it folks.
This is the exact process I’ll be using to find blog content ideas that I know people are searching for.
It’s simple, but effective.
This “no-nonsense” approach will allow me to spend my time on the things that will have the biggest impact on the blog, and will give me the highest chance of succeeding with my case study.
In case you aren’t following along yet, make sure you drop your email into the box below so that you don’t miss out on any updates relating to this case study.