In today’s post I’m going to show you exactly what steps I’ll be taking to find the most profitable blog niches on Pinterest.
I’ll be selecting one of these niches and will build out a brand new blog and ultimately try to turn that into a full-time income, as I outlined in my earlier post announcing this case study where I’ll be growing a brand new blog to $10,000 per month.
Make sure you read that post first if you haven’t already.
In this post I’ll cover exactly how to use Pinterest to find the most profitable niches, and how to avoid the ones that will likely never work out anyway.
Before you continue reading, though, make sure you do one thing…
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If there’s one thing you want to do right when starting a blog it’s selecting the right niche.
Imagine starting a blog, spending months and months on building it out, only for you to realize that there is no audience for the topic you’re talking about.
Or perhaps even worse, you have an audience but they’re not willing to spend any money and advertisers are unable/unwilling to show ads to them.
Then you have wasted all this time and effort for nothing.
I’ve been there all too often myself before, especially when I just started.
It can be extremely demotivating.
When you’re just starting off, you want to make sure you get as many quick wins as possible.
Whether that’s getting your first visitor to your blog…
Getting your first email subscriber…
Or making your first dollar online…
This will motivate you to keep going, producing content, and eventually help you get to the level where you may even be able to quit your job.
And selecting the right niche from the get go gives you the highest chance of achieving this.
Using Pinterest to Research Your Blog Niche
Given that I’ll be using Pinterest as a growth driver in the “Quit Your Job” Challenge, it’s only natural that this will be the primary focus of my research in picking the niche of my blog.
I own a number of blogs that focus on Google SEO as a growth driver, but I’ve seen a lot of others have success with Pinterest and will be giving this a try for this challenge.
While slightly more unpredictable than Google, Pinterest doesn’t care about the age of your site, how many back links you have, and quite frankly, about how long your posts are.
Pinterest cares about how shareable your content is on Pinterest – or perhaps more importantly…
How shareable your pins are.
This is what will dictate whether you get traffic from Pinterest or not and this is what will give us, as new bloggers, a great advantage over growing a blog with Google.
Step 1: Understanding Why You Have To Go Broad
One major difference with Pinterest versus Google, is that we’ll have to go broader in terms of focus.
If you cover too broad of a topic in Google, Google will have a hard time figuring what your site is about.
Your site will be “all over the place” in Google’s eyes, with little contextual relevance, meaning that you’ll likely rank for no keywords at all and get no traffic.
In Pinterest, on the other hand, it’s very much about the relevance of your Pinterest boards (which we’ll get into in another post) and the virality of your pins.
It pays off to go broader, because it gives you a bigger chance.
Once you identify a particular topic that your audience responds to really well on Pinterest, you simply double down on that topic and create even more content around it.
You can focus on giving your audience exactly what they want.
This is why you see so many lifestyle bloggers have so much success on Pinterest, but generally less success on Google.
They cover just about every topic under the sun which gives them a lot of chance of going viral on Pinterest, but Google has a hard time figured out what their blog is actually about.
With that being said, let’s have a look at the largest niches on Pinterest.
Step 2: Determining the Largest Niches on Pinterest
In order to figure out what works well on Pinterest, let’s have a look to see what the largest niches are on Pinterest currently.
In order to that, simply go to Audience Insights on Pinterest and then click on “All Pinterest users”.
This will give you a list of the largest categories on Pinterest, and the more specific interests within those categories.
Given that Pinterest is largely a platform that focusses on interests that are “visually stimulating”, it’s of no surprise that the most popular categories consist of home decor, DIY and crafts.
In fact, as you can see in the screenshot above, that 74% of Pinterest’s total audience has an interest in “home decor”.
That’s pretty darn close to the consisting of entire user base of Pinterest.
Pinterest breaks it down even further for you.
Out of the group of people that’s interested in “home decor”, 75% is specifically interested in “home accessories”, 63% in “home accents”, and so forth…
This is absolute gold right there.
It gives you exactly where most of Pinterest users are hanging out.
I recommend picking a niche in which at least 15% of the Pinterest user base is active.
The higher this percentage, the more traffic there is available of course.
So you’ve basically already solved one major piece of the puzzle.
Rather than thinking – What should I write about? – You’ve reversed the question and know exactly what the average Pinterest user is interested in reading about.
If you go into any of these niches on Pinterest, you’ll know for sure that there’s enough interest in these topics.
Now we need to make sure if we are sufficiently interested in these topics to write about them or whether we are willing and able to outsource content production.
Step 3: Evaluate Interests in a Pinterest Category
Now that we know which categories are most popular on Pinterest, let’s have a look at which interests fall within each of these categories.
These will eventually resemble the topics we would cover if we were to start a blog these in these categories.
Let’s take the category “women’s fashion” as an example…
By looking at Audience Insights we know that the biggest interests in this category roughly relate to:
Can we create the type of content around it that would be interesting enough to attract traffic on Pinterest?
Let’s find out.
Step 4: Identifying Specific Topics We Need to Address
Now comes the fun part.
Looking at the type of content that users search for already in this niche, and determining whether it’s something we can create as well.
You have to remember that Pinterest is primary a platform that users engage with to get information or ideas topics.
Our job as bloggers is to present that information to them in the best way possible and answer their search query.
If we do that right, we’ll be rewarded with traffic.
Let’s take the interest “jewelry”, and do a quick search on Pinterest to see what comes up…
We can see that Pinterest gives us a bunch of suggested secondary keywords giving us more detail on what specifically they are looking for when they type that query.
We won’t go into the exact keywords in this article, but we will look at the broad topics that we’ll need to cover under each of the interests that we looked at earlier.
In order words, if we want to run a successful blog about “women’s fashion”…
We’ll want to tackle jewelry as a sub-topic and more specifically write content about necklaces, how to make your own jewelry (DIY), jewelry editorials, rings, and the list goes on.
Step 5: Determining Whether You Can Make Money
As I see it, there’s practically three ways of monetizing your blog.
The first and easiest one is through display advertising where you have advertisements on your blog and every time someone sees it you get a little bit of money.
1. Potential for Display Advertising
These companies essentially curate various types of ads and show them on your website. Every time someone sees one of these ads, you earn a little bit of money.
With the right niche and enough traffic this can turn into a full-time income for some.
You’d think that the more traffic you get, the more money you can make, but that’s not completely true.
Some niches operate at significantly lower CPMs than others, which basically means they pay you a lot less for every visitor that sees the ads than in other niches.
A simple but effective way to guesstimate whether the niche you’re looking is at least worth pursuing is by typing in a few related keywords into Google.
For example, typing “jewelry ideas” into Google gives us the following result:
You can clearly see that the top results in Google are all filled with “Sponsored” results.
Now compare that to a search result on “Knitting ideas”.
In this case, there are no sponsored results.
This means no advertiser was willing to pay money to show up for “Knitting ideas” in Google.
Although this doesn’t necessarily mean that you won’t be able to make any money if you have a post on your blog with a lot of traffic about knitting ideas but…
You’d make a heck of a lot more if you’d have one about jewelry ideas with the same amount of traffic.
This doesn’t mean that every article you post on your blog has to have sponsored listings showing up in Google for the same keyword, but the more that do, the more money you’re likely going to make off of ads.
The next way of monetizing would be through product and/or affiliate sales.
2. Availability of Affiliate Products
One of the most lucrative ways of monetizing your blog is no doubt through affiliate product sales that solve a problem for your audience.
Eventually you could even create your own product.
And mind you, these could be either digital products (like ebooks, courses, etc) or physical products.
If there are a lot of affiliate products available in the market it’s a good sign that there is money to be made.
They typically have a huge list of products available that you can promote as an affiliate – and when you successfully make a sale, you get a percentage commission.
This can often be as high as 40-50% on digital products.
For example, let’s say we are considering to go into the “woodworking” niche and type that as a keyword into Clickbank’s market place.
Sorting results by “Popularity” which shows us the most successful offers gives us a digital product called “Tedswoodworking”.
This would be a perfect fit for us if we started a site on woodworking as it’s something our audience would be interested in.
The fact that it’s one of the most popular offers on Clickbank is a great sign as well.
If you’re struggling to find affiliate offers in your niche, it probably means that it’s more difficult to monetize directly.
3. Selling a Service (ie. Coaching)
The third way of monetizing your blog is probably my least favorite, which is 1-on-1 or group coaching.
Because most of the time it’s trading time for money.
However, that doesn’t mean it can’t be incredibly lucrative and versatile.
The good news as well is that you don’t have to spend a lot of time up front creating a digital product, for example.
You do have to be somewhat of an expert in your niche if you’re going to pursue this monetization strategy.
To see whether this is a viable monetization method in the niche you’re considering, the best way is to see if others are doing it already.
Simply fire up google and type the following: [your niche] + inurl:coaching
Taking the earlier example of “fashion” you can quickly see that there are a lot of bloggers that are offering their coaching services out there.
This is a great sign that there is a demand for this type of service in this niche and that there’s potential for you to make money if you were willing to do the same.
Step 6: Identifying Whether We Can Create Content on These Topics
Now that we know exactly what is required of the niche, and exactly what type of information folks are searching for, we need to decide if we’re in a position to create this type of content.
If you ask most “gurus” for advice on finding a niche they’ll often tell you just to start writing whatever you’re passionate about.
I wish it was true but unfortunately, more often than not, it’s some of the worst advice out there if no one is looking for that information.
I prefer to start by looking at the most popular niches out there like we did earlier…
Only once we know there’s interest, then will I start asking myself whether I either:
- Have enough passion about the niche to write about it myself
- Am willing to learn about the niches and write about it in the process
- Am willing and financially able to outsource it to someone who does have either (1) or (2)
You’ll ultimately need to decide whether you are able to create the content in this niche or you want to hire someone to do it for you.
I’ll most likely be going for the latter in the “Quit Your Job” Challenge…
But you can totally do everything yourself too, it may just take a little bit longer.
Which Niche Will You Choose?
I hope this detailed article gives you an idea how I’m going to select the niche that I’m going to pick to grow a brand new blog to a full-time income in the “Quit Your Job” challenge.
In my next post I’ll reveal the niche I’ll be selecting and we’ll go through exactly how to get our Pinterest account set up for maximum growth.
In the meantime, make sure you enter your email below and join the “Quit Your Job” Challenge so that I can keep you up to date when the next article is posted.